Digital Marketing

Digital Marketing


Search Engine Optimization (SEO)
We incorporate optimal SEO into every website we build using not only keywords but content driven to help you ‘rank’ higher in search engine results to increase organic traffic from the right audience.
Social Media Marketing
If you do not have a social media prescence, it is time to get one. We will help you promote your brand & your content on social media networks to increase brand awareness, drive traffic, and generate leads for your business.
E-Mail Marketing
You want to keep your customers engaged with your brand. We create e-mail marketing campaigns to promote content, discounts and events, as well as to direct people towards your business’ website.

In today's world, methods of communication are constantly changing but one thing remains the same—the need to create authentic connections with your audience. At Gray Owl Works, we help clients foster relationships and grow their business through social media strategy and management, along with other tactics, to create genuine connections with your audience across multiple platforms.

We help your business or organization advertise through digital channels such as search engines, your website and others, social media, e-mail and mobile apps. Did you know the time people spend online has doubled in the last decade? The way people shop and buy has changed significantly and offline marketing is not as effective as it used to be. If you are not advertising online, you should be and we can help. Marketing is about connecting with your audience in the right place—at the right time—and as the vast majority will be looking for your services or product on the internet... you need to meet them there.

One of the major benefits of digital marketing versus traditional advertising (such as a newspaper ad) is that we are able to get real time results through multiple analytics to accurately measure your ROI. This allows us to really see what is working and what isn't—fast—before wasting a lot of time and money on something that doesn't. That way we can tweak your digital marketing strategy on the fly. From your website to your online branding assets (digital advertising, e-mail marketing, online brochures, and beyond) we use a variety of tactics to help you achieve your goals.

We are a Central New York digital marketing company serving Syracuse, Oneida, Rome, Utica and beyond. Find out how we can maximize your exposure and get your brand noticed with digital marketing!

Common Tactics Used:

  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Pay-Per-Click (PPC)
  • Google AdWords
  • E-Mail Marketing
  • Affiliate Marketing