Does your website represent your brand well? Can people find the information they're looking for on your website in two clicks or less? Does it look good on all devices and easy to use? Whether a potential customer found you through a search or knows your business already, your website will leave a lasting impression. Aesthetics are subjective but user experience is not. The websites that we build are designed to clearly and consistently communicate your brand while effortlessly guiding your customers to the information they are looking for with functional and effective interactions.
We focus on the user experience (UX) and the user interface (UI) which is crucial to the total look and feel of the website and overall flow. You may have heard the terms UX/UI design but have no idea what they mean. In short, UX is the overall optimization of a product for effective and enjoyable use and UI is its compliment, the look and feel, the presentation and interactivity of the product. We do both here at Gray Owl Works and know that ironing out the UX/UI elements early in the web design process will make a better, cleaner, more professional end product.
In today's day and age, a website is a necessity for nearly every business and organization. A well-designed and stunning website is a must-have if you want your potential customers to take you and your business seriously. While we design your site, we consistently keep content, layout, color, typography, UX/UI, responsiveness and information architecture in mind. Your site can only be successful if your users can get to what they are looking for without frustration and a well thought out design is paramount. Partner with us and see how well your website design shines.
Is your current website not working FOR you? Your website should be an extension of your sales team and is often the first impression a potential customer has of your business.
At Gray Owl Works, our website redesigns can help: