Gray Owl

Our Process

HOW WE WORK

Quality communication is a must for any successful project — great collaborations result in great work. At Gray Owl Works, we start our process by discussing your goals for the project at hand and gathering all of the requirements necessary. We want to discover what your expectations and desired outcomes are so we can give you exactly what you want. We need to determine a time-line for the project, the visual styles that you have in mind and the desired budget.

Once a strategy is in place, our ideas begin taking flight. We will create various designs and/or mock-ups for your review so we can approach a final design that will stand out from the rest. Your feedback is crucial here so that we can move forward with the project. After we get the green light for the design, content layout and development begins.

You will kept in the loop during the entire process so that you know exactly where we are and the progress being made. After design and development is finished, we will review the product with you and make any tweaks necessary. Once everyone is pleased with the final result, it is time to launch your product to all desired mediums.

We are passionate about our work and want to create something that not only you are proud of, but something we are proud of as well. We insist on creating the best product for your brand that does more for you than just look pretty. Everything we do must also satisfy the practical and material goals which in turn will make the end result successful and memorable.

DEVELOPMENT PROCESS
DESIGN PROCESS

Web/Mobile Design & Development Process

Design Process

Web Process Discovery

We start by asking questions, lots of questions. We learn everything about you, define the project, set goals and determine metrics for success. Great collaborations result in great work. Your participation from start to finish is crucial. We rely on your expertise and feedback throughout the process to understand your business and your challenges.

Gray Owl
Planning

With the strategy ready to go, we begin planning. In the planning phase, we begin prototyping out the project so you know what you are getting before work continues. Your feedback is crucial at this stage so the requirements are set and we can give you exactly what you want from the get-go.

Gray Owl
Design

After your green light, our ideas take flight! We consider all factors from our discovery and planning and begin laying out the content with the visual design elements. Getting it right takes time and we will be gathering your feedback, pitching aesthetics and seeking approvals on all layouts to get your final look just right.

Gray Owl
Development

Once the design is ready to go, it is time to move on to the platform integration and development. Our developer gets to do his thing bringing to life all the elements of the design while building out any backend components and everything in between.

Gray Owl
Review & Test

After development is complete, we do a final review with you to make sure we got it all right. Once final approval is received, we test functionality, responsiveness, integrate SEO, optimize performance and make any other improvements if necessary.

Gray Owl
Launch

It is time to launch your new identity out into the world! But our work does not stop here. Post-launch is where we work collaboratively with you to get the most out of your product. We will continue to monitor and edit as needed while tweaking SEO, performance and anything else the product needs.

Gray Owl
Web Process Discovery

We start by asking questions, lots of questions. We learn everything about you, define the project, set goals and determine metrics for success. Great collaborations result in great work. Your participation from start to finish is crucial. We rely on your expertise and feedback throughout the process to understand your business and your challenges.

Gray Owl
Planning

With the strategy ready to go, we begin planning. In the planning phase, we begin prototyping out the project so you know what you are getting before work continues. Your feedback is crucial at this stage so the requirements are set and we can give you exactly what you want from the get-go.

Gray Owl
Design

After your green light, our ideas take flight! We consider all factors from our discovery and planning and begin laying out the content with the visual design elements. Getting it right takes time and we will be gathering your feedback, pitching aesthetics and seeking approvals on all layouts to get your final look just right.

Gray Owl
Development

Once the design is ready to go, it is time to move on to the platform integration and development. Our developer gets to do his thing bringing to life all the elements of the design while building out any backend components and everything in between.

Gray Owl
Review & Test

After development is complete, we do a final review with you to make sure we got it all right. Once final approval is received, we test functionality, responsiveness, integrate SEO, optimize performance and make any other improvements if necessary.

Gray Owl
Launch

It is time to launch your new identity out into the world! But our work does not stop here. Post-launch is where we work collaboratively with you to get the most out of your product. We will continue to monitor and edit as needed while tweaking SEO, performance and anything else the product needs.

Gray Owl
Web Process Discovery

Our design process begins with asking questions, lots of questions. We learn everything about you, define the project, set goals and determine metrics for success. Collaboration is key from the word ‘go’. We want to make sure everything we do makes your business shine!

Gray Owl
Planning

With the strategy ready to go, we then collect any existing collateral (if any) from you to complete the tasks at hand. Then we get rocking and rolling on ideas and prototyping out the project so you know what you are getting before work continues.

Gray Owl
Design

After your green light, our ideas take flight! We begin laying out the content with the visual design elements and finalizing the designs.

Gray Owl
Review

After design work is complete, we do a final review with you to make sure we got it all right and make any final tweaks if needed.

Gray Owl
Launch

It is time to launch your new identity out into the world! But our work does not stop here. This step involves whatever is necessary to send artwork to print or whatever medium it belongs. We ensure the process runs smoothly from start to finish so the finished product is the best reflection of your business.

Gray Owl
Web Process Discovery

Our design process begins with asking questions, lots of questions. We learn everything about you, define the project, set goals and determine metrics for success. Collaboration is key from the word ‘go’. We want to make sure everything we do makes your business shine!

Gray Owl
Planning

With the strategy ready to go, we then collect any existing collateral (if any) from you to complete the tasks at hand. Then we get rocking and rolling on ideas and prototyping out the project so you know what you are getting before work continues.

Gray Owl
Design

After your green light, our ideas take flight! We begin laying out the content with the visual design elements and finalizing the designs.

Gray Owl
Review

After design work is complete, we do a final review with you to make sure we got it all right and make any final tweaks if needed.

Gray Owl
Launch

It is time to launch your new identity out into the world! But our work does not stop here. This step involves whatever is necessary to send artwork to print or whatever medium it belongs. We ensure the process runs smoothly from start to finish so the finished product is the best reflection of your business.

Gray Owl